5 Event Signage Ideas That Draw a Crowd

How much consideration is given to your event’s signage?

Find out why event signs matter and how to choose ones that will have the greatest impact.

The WHY and WHAT of Event Signage

Human beings are visual animals. Signs are important, because they often shape an attendee’s first impression about a brand or an experience that brand is offering.

What are some of the promotional ways planners can use signage at their events?

Signs can be used to:

• Promote sponsorships
• Display product information
• Drive brand awareness
• Interact with event attendees
• Guide customers to a location
• Promote products and events
• Encourage attendees to share content on social media

The possibilities are almost endless.

5 Event Signage Ideas That Draw a Crowd

If you want your attendees to have the best impression of your event, consider implementing some of the following event signage ideas:

1. Suspended Signs

Trade shows and conventions are usually very crowded. It can be hard to get attendees to notice you. We’ve had great success suspending custom banners at events to significantly improve visibility. Double check with the venue prior to the event to make certain they allow ceiling displays.

2. Staff T-Shirts

Traditional signage is limiting, people must get close to read it and learn more about your brand. Try putting your message on T-shirts and having your staff become walking advertisements.

The more creative you get with your design and catchy slogan, the more memorable your brand will be in the minds of attendees!

3. Inflatable Signs

Inflatable signs are terrific for a couple of reasons:

1. They add a nice 3D element to your event display
2. They can be easily transported and don’t take up much space at all

Just be sure you remember to bring an electric air pump with you, and ask for access to an outlet beforehand.

4. Art Installations

Art installations are fantastic at drawing attention. Particularly when you have an event where you really need to do something creative and unique. These installations are particularly helpful at grabbing attention and getting people to your booth.

5. Digital Signage

Digital signs are great because you can display more than one message. Flash images, direct people to specific areas and push new products. All in one sign as the messages rotate.

You may even want to consider interactive digital displays. These allow attendees to engage with your brand directly through touchscreens. You should be able to find the right digital display that fits both your budget and your event objectives.

Signage just doesn’t get the attention it deserves. If you begin to think more strategically about how you can use signage to share your brand’s message, you’ll find your events will be more successful.

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Drowning in work and don’t have the time to run your event? International Events are corporate event management experts. Call the team today! 07715242282