Donât overthink your corporate event theme choices.
While the theme should be bold and influential, you donât want to be too specific.
If you are too specific, you risk: a) your attendees not resonating with the event, and b) the other aspects of your event remaining consistent with the theme.
The more integrated and widespread your theme is. The more influential your event can be.
This is because a central theme has the potential to be highly influential. It is the soul of your corporate event.
Imagine integrating your theme into these categories:
Without a theme, your entire event doesnât have a consistent personality. It is just a bunch of disparate pieces cobbled together under one venue.
After you have internally said, âthis event is going to happenâ.
Remember that many other aspects including your speakersâ content, can be reflective of the theme. It is best to set the stage early in the planning phase by identifying and promoting the theme for your next corporate event.
Donât overthink it.
While the actual theme is important, itâs more about leveraging effectively.
It is difficult to effectively leverage a theme that is too niche.
Here are the 3 things you need to consider.
First, consider the purpose of the event.
Why is your company hosting it in the first place?
What do you want attendees to take-away from this?
The type of event will also usually only fall under specific theme genres.
For example, you would not expect an incentive trip to have an educational theme. Why?
Because the purpose is gratitude.
Therefore, by whittling down the options based on the type of event, and goals, you should only have a couple of possible genres available at this point.
Now that you have thought through the first 2 qualifiers, the last thing to consider is who your audience is.
Remember the intent behind the theme: to give your event some soul. To resonate and influence your audience.
What do your attendees enjoy?
Whatâs popular right now?
Is it an international event?
If your audience is external (partners and customers), your theme might be a bit more formal than if you were hosting it for colleagues only.
A corporate theme is essential for any of your events. Check out this article on corporate event themes.
An eventâs purpose is to deliver ROI either directly or indirectly, and you should almost always assign a âpersonalityâ or theme to it â To deliver maximum influence.
Remember, how you can leverage and integrate a theme is more important than exactly what the theme is. (Given youâre even in the same genre)
Consider your company goals, the type of event and your audience before coming up with a central corporate theme. And do it EARLY!
Want some help coming up with your event theme? International Events are corporate event management experts. Call the team today! 07715242282
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